Art direction intro – Kalina Pulit Art direction is about communication, its about building a particular aesthetic for a purpose. You present content to a group of people by creating a communication-based experience. Illustrators often work with art directors even if I don’t pursue it as a discipline. I should consider: how does my illustration…

This is how I developed my design/illustrations for the packaging. These are the initial ideas as seen in earlier sections of my blog I attempted to trace a photo I took of my cardboard net but it didn’t work so I used templatemaker.nl to make one with the correct measurements and it worked much better…

I started to decide on the measurements of my packaging after creating the basis for design. Initially I created a paper test without thinking of measurements. I then decided what I could use as a pretend product I used those measurements to form the final sizing. I took pictures of this and made mock ups…

This is another lesson I did at home. I chose to focus on the connection of water and new parents housing little creatures/ nurturing and growth. I chose to depict imagery of an adult creature with a little creature/ human to display family and home. In this one, the water houses several creatures but the…